A good translation is invisible
The art of website translations

How do you recognize a quality translation? Easy - you would never think you're reading a translation. While this sounds simple enough it involves a lot of solid craftmanship. Some even say translating is an art.

Any text contains three different levels of communication:

the informational level

the emotional level

the cultural level

The art of translation consists of transferring all three communicational levels from one language to another. Thatīs why simple word by word translations inevitably fail to truly communicate. Though they may succeed transporting the basic informations, they do not adapt the message to the emotional and cultural codes of the target language.

This is common knowledge in literary translations, but not so in website translations. How much time and effort did you spend on writing your most important webpages? Writing copy for websites is an art - translating websites is too.
A webpage must talk to itīs user - and that just can not be achieved by a deaf translation.

Just in case you think an automatic translation tool will do the job: try this website translation tool with any german wesite.

seo-translations has lots of experience in writing and translating copy for websites. Fields in which we have worked contain travel, e-commerce, entertainment among others.

On the technical side of things we distinguish between two ways of working website translations:
- from text only files. Typical formats are word docs, simple texts or spreadsheets. This method implies the client has to implement the translated texts into the code himself.
- within the html code. This may be done via mail exchange of the files between seo-translations and the client. We prefer direct access to a server or a folder of that server. This method ensures the fastest and most direct way of working on the pages, making small changes etc. It's also the most comfortable way for you, the client.